Contemporary Global Marketing ( International Marketing Opportunity Essay

Contemporary orbiculate Marketing ( International Marketing Opportunity Planning Group ) - Essay ExampleFrom Jurliques farm to your strip down, the biodynamic practices that employ on their farms help create the beauty on your skin. The biodynamic blends that ar applied with extreme care and clearcutness to Jurliques soil and plants lead to greater effectiveness in each of Jurlique skin care products. Jurliques soil is copious and their farms are based on a natural cycle of renewal to help keep your skin replenished and alive. Since 1985, Jurliques biodynamic farming methods have been rooted in their belief in the relationship between health, beauty, the earth and all living things. Jurlique strived to create products that sustain both of restoring and maintaining healthy skin. 2.2 Situation Jurlique innovation Jurliques mission is to be the globose leader and innovator in biodynamic and organic skin care. Today each harvest is still tended with the equivalent care and detai led focus that began on a farm in South Australia over twenty dollar bill years ago. Jurlique continues to lead the industry and strives to development of high-performance skin care. As Jurliques company continue to lead the industry, the company strives to produce the most effective skin care while meeting the changing of the customer. 3. Issue and Problem 4. Analysis 4.1 Environment Analysis The environment analysis of a business participation can be done on the basis of the strategic tool PESTEL. The PESTEL stands for the acronym for political, economic, social, technological, environmental and legal which are the factors upon which the firms external environment would be analyzed. The country chosen for the analysis is United body politic where the company focuses to export huge volumes of its natural products. Political Factors The government of United Kingdom is found to compose holistic stick out for the growth of trade of Jurlique skin care products and beauty spas owi ng to the cause that the products plus the consciousness of protecting the natural environment. This fact helps the business corporation to gain extensive amount of support from the government to carry out its expansion drives in competition to another key player consistency Shop (Ammenheuser, 2011). Economic Factors It is found that owing to the reasonable price standards of Jurlique skin care products it is highly comprehended by the economy of Australia. The Australian economy truly appreciates the long bonding relationship that it has framed with the jolly priced and high quality products of the cosmetic company. Thus more number of stores and beauty clinics are coming up in the region for its high social acceptance (Jurlique, 2011). Social Factors Jurlique skin care products earn a high amount of social acceptance for being able to satisfy the necessities of different demographic profiles pertaining to income and senesce levels. It is found that the herbal cosmetic company tends to produce different products for different age groups of people be to either gender and also for kids. Further the company to catch increasing consumer consciousness endeavors to produce large number of variants at different price ranges. Still the company to get a larger home in the consumer market need to gain a more favorable social image so as to enhance its brand value in regards to its competitors (Naturisimo, 2011). Technological Factors Jurlique skin care products fully regard on herbal technology for the preparation of different skin care body lotions