The product Pepsi Cola Essay Example | Topics and Well Written Essays - 1000 words

The product Pepsi dummy - Essay ExampleThe advertisement was a well thought of product promotion strategy. Management was preparing for a great start. It is fit and proper to discuss first on the short historical background of how Pepsi came to be its founder and short origin, and how it got its name, up to the present time where it has survived through the times and has taken a mod name and role in the beverage business. Pepsi Cola was first invented or introduced by Caleb Bradham in the tardy 1800s or early 1900s in his pharmacy. The term Pepsi comes from pepsin, an enzyme which aids digestion and was to a fault a popular ingredient in early soft drinks, while the term Cola was based on the African kola screwball or caffeine. Pepsi Cola then tasted pretty close to the already popular Coca-Cola, although Calebs drink, Pepsi Cola, didnt stamp down either the kola nut or any caffeine. (Soda Museum) The term Pepsi is an indicator. One of Pepsi-Colas earliest know advertisement is found in Feb. 25th, 1903 New Bern Daily Journal, which says that It aids digestion. This is because of the pepsin content. Another newspaper ad produced in 1908 said Pepsi-Cola is an absolutely pure combination of pepsin thats what your stomach needs these days window pane phosphate and the juices of fresh fruits. (Soda Museum) The promotional kick-off must be effective because at the start Caleb was merchandising 2,008 gallons of Pepsi-Cola syrup, and by 1904 he was selling 19,848 gallons a year, the same year he started bottling Pepsi Cola. A year later, he also began selling Pepsi-Cola Bottling franchises, and by 1910 he had 280 bottling franchises and covered at least 24 states. By 1907, he was selling over 100,000 gallons of syrup a year, and in 1915 Pepsi-Cola Corporation had assets of over $1,000,000. (History of Pepsi-Cola.) Judging by the flow of events in the early years of Pepsi, the product and the accompanying advertisement proved effective.