Analysis of Retail Management Assignment Example | Topics and Well Written Essays - 2500 words

Analysis of Retail Management - Assignment ExampleThus the company is dedicated to providing high-quality footgear and value for money for the professionals, young and fashionable women who follow the trends according to their lifestyle needs. b) Examine how each of the four (4) components contributes to its retail atmosphere to attract the target mart identified with Question 1(a). Retailing is a visible industry and the interface which exists in between the customers and the business provides the retailer with many advantages. Many of the retailers across the macrocosm have become essential to people in day to day living and the retailers are very keen to strengthen the relationship between individuals and stores and derive customer loyalty. A retailers most important task is to keep their image favorable in the minds of the target customers. Therefore in the organic law of image many components are to be taken into consideration, the environment and the store plays a big role i n the formation of the image in the retail come inlets (Varley, 2006, p. 169). In other words, the atmosphere plays an important role to attract the customers and develop an image in the customers mind. The atmosphere is termed as the summation of the physical attributes both in-store and out of the store of the retailer which helps to draw customers and helps in the development of the brand image. Atmosphere affects the customers mood, target market, time spent in the store, induces impulse buy and positioning of the retailer and relates with the strategy chosen by the retail outlet (Evans & Berman, 2003, p. 490). The basic four component of retail atmosphere includes the following, Exterior The element which comprises of out(prenominal) includes the storefronts, entrances, the marquee, visibility of the store, scupper windows, the design of the stores, the surrounding areas. The exteriors are as important as the interiors which help to define space and the exterior of the spac e provides with the public interface. The right(prenominal) should reflect the inside as retail stores exterior are a tent to the new and potential customer who tends to judge the sore through its manner and might not enter if they do not like it or find it attractive enough. The exterior of Charles & Keith, Singapore contains all the elements to attract the target customers. 1 of the stores of Charles & Keith is located at Anchor point Shopping Mall based on Alexandra Road and provides ample parking areas for visitors (Frasers, 2008). The open entrance is accessible and inviting and helps to turn over down the barriers in between the stores and exteriors. The lobby increases the proportion of window display and invites the shoppers to enter the retail outlet. Figure 1 shows the mall of Charles & Keith as a serving of the exteriors Figure 1 Anchor point Mall General interior general interiors comprises of elements like flooring, scents, lighting, colors, and others. It should b e able to provide the customers with a comfortable and a safe environment by applying the perfect color schemes along with the materials, lighting, and others. The interiors of Charles & Keith are well designed with the soothing environment, proper lighting, light color and well display of shoes, accessories, and bags.